The campaign story
From campaign activation toprivate-seller supply growth.
In March, Standvirtual launched a multichannel C2C campaign to make selling a car feel easier, more valuable and more immediate for private sellers.
The challenge
Increase private-seller insertions by activating both ready-to-sell users and owners who first needed confidence around their car value.
The idea
Keep the message simple — “Sell your car” — and route users by intent: create an ad now or start with a free valuation.
The outcome
April delivered +34% YoY insertion growth, followed by +25% YoY growth in May and stable MoM volume.
Product + Marketing working together
The initiative connected a new value-led product page with a broad marketing push. Product clarified the seller value proposition before the user was asked to publish, while Marketing amplified the journey through paid, owned, CRM, WhatsApp, radio and video channels.
Previous seller entry point
The previous entry point was more functional and action-led, asking users to publish or evaluate before clearly building the case for selling on Standvirtual.
New “Sell your car” page
The new page created a clearer value-led journey, explaining reach, AI-assisted ad creation and OLX distribution before asking the user to take action.
